Is Social Media Marketing Effective for Targeted Men or Women?

There's no question that social media marketing can be effective for businesses of all sizes. But is it more effective for targeting men or women?

The answer may surprise you.

Studies have shown that social media marketing is more effective for targeting women than men. In fact, women are 80% more likely to engage with brands on social media than men.

There are a few reasons for this. First, women are more likely to use social media than men. Second, women are more likely to trust and engage with brands that they follow on social media.

So if you're looking to target a specific gender with your social media marketing, you may want to consider targeting women.
 
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