Mika
VIP Contributor
To cope with inflation, recession or just to make more profits, many businesses use a technique called shrinkflation. This is a technique where businesses, instead of raising the price of the product, maintain the same price with the reduced quantity or weight.Imagine you used to buy a2 kg packet rice for $5. You've been buying it for a while, so you don't always pay attention to the weigh. But without you realizing it, the company might shrinked the bag from 2 kg to 1.8 kg. Do you think this is a good business strategy? Would you do the same thing for profit?