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Is online business more competitive than offline ?
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[QUOTE="Jasz, post: 224047, member: 61772"] In nearly every facet of business, the internet has transformed how we do business and interact with our customers. The ease of doing business online has brought in a more competitive marketplace, but is it more competitive than doing business offline? The days of the Yellow Pages are long gone, replaced by online directories and search engines. Companies used to be able to secure their position in the Yellow Pages for years at a time. This gave them an opportunity to build up brand recognition as customers flipped through the pages. Now, companies have to struggle with Google rankings or pay for advertising in order to make sure they stand out from the crowd. Offline businesses also have the benefit of location. They can be easily located by passersby, relying on foot traffic and word-of-mouth marketing to bring in new customers. Online businesses have to rely on search engine optimization and social media marketing just to get their name known. Online businesses do have some benefits over offline businesses. They don't have the overhead costs that come with a physical location, such as rent and utilities. They also don't need as many employees, if any at all. This can help them keep their costs down, allowing them to offer lower prices than their offline competition. Overall, online businesses may face more competition [/QUOTE]
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