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Social media marketing
Is influencer marketing appropriate for every brand.
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[QUOTE="Johnson2468, post: 299507, member: 93261"] Influencer marketing is not appropriate for every brand and it is important to consider a number of factors before deciding whether to invest in this type of marketing. The target audience is one of the important things to take into consideration. Younger audiences are very active on social media, therefore brands that sell goods or services that appeal to them may discover that influencer marketing works well. Conversely, businesses that cater to older generations might discover that traditional types of advertising, including television and print commercials, are more successful. Another factor to consider is the brand's image and messaging. Brands with a strong, distinct image may discover that influencer marketing may support that image and help them reach new audiences. On the other side, brands that are having trouble creating a distinct brand image could discover that influencer marketing just confuses the situation and does not yield the desired outcomes. [/QUOTE]
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