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Business strategy
Internet versus offline advertising
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[QUOTE="Ayuba Ernest, post: 242964, member: 70169"] With the advent of the internet, businesses have been given a new tool to reach their target audiences: online advertising. However, some businesses still prefer offline advertising, such as print, radio, or television ads. So which is better: internet advertising or offline advertising? There are three main points to consider when comparing internet and offline advertising: reach, cost, and effectiveness. When it comes to reach, internet advertising definitely has the upper hand. With internet advertising, businesses can target a global audience with just a few clicks. On the other hand, offline advertising is limited to local audiences. Cost is another important factor to consider. Internet advertising is often more affordable than offline advertising, especially for small businesses. Offline advertising can be quite expensive, especially if you want to place ads in popular magazines or on prime-time television. Finally, we need to consider effectiveness. This is where it gets a bit tricky. Both internet and offline advertising can be effective, but it really depends on the business and the target audience. For example, if you're selling a product that is mainly used by older adults, offline advertising might be more effective since they are less likely to be online. So, which is better: internet advertising or offline advertising? There is no easy answer. It really depends on the business, the product, and the target audience. However, if we consider reach, cost, and effectiveness, internet advertising seems to have the edge. [/QUOTE]
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