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Business strategy
Indicators of changing customer trends for an industry.
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[QUOTE="Etini, post: 343958, member: 90141"] Customers are the primary target of businesses and industries. And one of the things that businesses seek out to do is to ensure that customers are satisfied. One way to do that is to identify how customer trends evolve overtime. How can a business and an industry detect when customer trends have evolved? Let's . check 1) Search Engine Activity: When there is a sudden surge in search engine queries for a particular keyword within an industry, watch out for shifts in customer preference towards the direction of that keyword. 2) Repeated mention of a particular feature that is absent in the offering by the target market is a sure indicator of changing customer tastes and preferences towards that mentioned feature. 3) Change in sales volume in favour of a particular type of product in the industry: When the sales volume for a particular product in the industry drops while another one is rising, a change in consumer preferences is in the picture. [/QUOTE]
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