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Important of marketing plans
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[QUOTE="Stunna, post: 298659, member: 96305"] Increased accountability: Marketing plans hold organizations accountable for their marketing activities and provide a way to track and measure success. Improved communication: Marketing plans provide a clear and concise communication tool for discussing and explaining the organization's marketing strategy to stakeholders, such as investors and employees. Sure, here are some additional benefits of marketing plans: Competitive advantage: A comprehensive marketing plan can give organizations a competitive edge by highlighting their unique selling proposition and differentiators from their competitors. Cost savings: By planning ahead, organizations can reduce the costs associated with marketing and avoid unproductive activities. Improved customer understanding: Through market research and analysis, a marketing plan can help organizations gain a deeper understanding of their target customers and their needs, preferences, and behaviors. Increased brand awareness: A well-executed marketing plan can help to increase brand awareness, recognition, and loyalty among target audiences. Improved customer acquisition and retention: A marketing plan that targets the right audience with the right message and channels can lead to increased customer acquisition and retention. Improved customer experience: By considering the customer experience in the marketing plan, organizations can improve customer satisfaction and engagement with their brand. Better alignment with company goals: A marketing plan aligns marketing activities with the overall goals and objectives of the organization, ensuring that resources are being used in support of the company's mission and vision. [/QUOTE]
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