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Important of marketing plans
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[QUOTE="WATFORD, post: 298463, member: 77012"] Here's more information on the importance of marketing plans: Aligning marketing with overall business strategy: A marketing plan aligns the marketing efforts with the overall business strategy and helps ensure that marketing resources are being used effectively to support business goals. Improving decision making: A marketing plan provides a systematic and structured approach to decision making, reducing the risk of making impulsive or poorly thought-out decisions. Enhancing brand image: A well-designed marketing plan can help to enhance a company's brand image by consistently communicating the desired brand message to target customers. Building customer loyalty: By focusing on customer needs and providing high-quality products or services, a marketing plan can help to build customer loyalty and establish long-term relationships with customers. [/QUOTE]
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