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Importance of truthfulness in business today.
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[QUOTE="Jasz, post: 216723, member: 61772"] Every day, we see businesses struggle with the question of truthfulness. The issue is particularly acute when it comes to online reviews, but the concern runs deeper than that: how can a business claim what it claims and actually follow through on those claims? This isn't something that's unique to our time. In fact, it's one of the oldest questions in business. In the beginning, there were no contracts and no written agreements, just a handshake and a promise between two people. And even if there had been contracts, they wouldn't have been binding—parties to them could still have lied about their intentions. The problem isn't that businesses are trying to lie—it's that they're trying to claim things without being able to prove them. That leaves them open to all kinds of criticism, from customers and from other businesses alike. But if a business can make its promises verifiably true, it's free to claim whatever it wants. When you're in the business of telling stories, it's easy to get caught up in all the fun of coming up with an idea and writing a script. Sometimes you don't realize that all those little details add up to tell a bigger story, and sometimes that story isn't exactly true. Even if it's not exactly true, is it still worth sharing? This can be a tricky line to walk, but you can still try to be fruitful. [/QUOTE]
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