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Importance of influencer marketing ?
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[QUOTE="Jasz, post: 223726, member: 61772"] Influencer marketing is a crucial tool for brands and businesses to engage with customers in an organic and authentic way. As consumers, we're inundated with advertising everywhere we look—but we've gotten used to blocking it out. In fact, many of us actively seek out ways to avoid ads, whether it's by skipping them on YouTube or scrolling past promoted posts on Instagram. This phenomenon has changed the way companies market their products and services. Instead of pushing ads at people who may not even be their target audience, they are partnering with influencers who already have an established relationship with that audience. These influencers—whether they're celebrities, athletes, or regular people with a large following—can create content that resonates more effectively with potential customers than the same content coming from a brand itself. For example, if someone you follow on Instagram creates a post about how much they love your brand, new release of lip glosses that smell like Play-Doh, you'll probably be more likely to find them interesting than if another brand itself had posted the same thing. The influencer's endorsement comes across as more trustworthy because of their existing relationship with you, so the message is going to be received better than one coming directly from a total stranger [/QUOTE]
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