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Brand management
Importance of brand management in today's competitive market
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[QUOTE="King bell, post: 344989, member: 75687"] Today, in this competitive market, brand management is essential because it shapes, promotes and protects the image and reputation of a brand. It is also responsible for differentiation, trust development and credibility growth by boosting customer loyalty as well as retention which in turn commands a price premium. To be unique among others in a crowded market place businesses need to have an effective brand positioning messages or visuals that are consistently delivered as promised resulting to high quality products or services built on consumer trust. This loyal customer base leads to advocacy and recommendations hence contributing to long-term success. In the end, Brand management differentiates a brand from others builds trust with customers keeps them coming back for more while enabling firm sell at higher prices therefore must be adopted to ensure success in the market. [/QUOTE]
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Importance of brand management in today's competitive market
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