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Brand management
Importance of brand management in today's competitive market
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[QUOTE="Suba, post: 344984, member: 3658"] In the long term, the goal of band management is to increase loyalty and the level of consumer trust so that they will always use the product. Apart from that, brand management can also function as a controller and measuring tool for the success of a brand equity that has been launched by a business/company. Brand equity is a value that consumers always remember, so the stronger the equity, the greater the potential to build loyalty and increase sales. [/QUOTE]
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Importance of brand management in today's competitive market
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