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Brand management
Importance of brand management in today's competitive market
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[QUOTE="Nite, post: 344231, member: 28512"] In today’s competitive market, brand management is of paramount importance. By establishing a strong brand identity, companies can build recognition and trust among consumers. Effective brand management strategies help in increasing brand awareness among the target audience. Through consistent marketing efforts and communication channels, brands can ensure that customers recognise and remember their products or services when making purchasing decisions. In a crowded marketplace, brand management helps companies differentiate themselves from competitors. A well managed brand with a clear value proposition can attract customers who resonate with its unique offerings, leading to a sustainable competitive advantage. Strong brand management practices also prepare companies to handle crises effectively. A positive brand reputation built over time can serve as a buffer during challenging times, helping organisations recover from setbacks and maintain customer trust. [/QUOTE]
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Importance of brand management in today's competitive market
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