How your environment plays a role in choosing your business

Carpon

Valued Contributor
In the situation of deciding on what business to choose and start up, there is a huge role that the environment in which you live plays. And infact, it will be utter folly and lack of business strategy and wisdom for you to just start up a business without taking your time to analyse the environment.

Therefore, the first role that your environment plays is that the business that can thrive is the one that addresses the needs of the people in that particular geographic region. For example, it'll be lack of recognition of this concept that makes a person to go to a rural settlement and start up a car selling business. That person does not have dreams of making profit and doing business.

Moreso, your environment apart from just determining the profitability of your business also influences it's sustainability. The character of any serious business is consistency and sustainability. Without the above attribute, the business no longer deserves the status of a business again.

Your environment is what determines the kind of goods you'll sell and the amount of the goods you should bring. If you overlook this, you may bring the right goods but not in the correct quantity and proportion.
 
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