Holicent
VIP Contributor
Businesses that want to flourish need to stay connected with customers. Customers have a number of options to consider, so the business should do more. What's right for you depends on your business model, the nature of your customers and what you want to accomplish by contacting them.
Here are three strategies for keeping staying connected with customers:
* Email marketing campaigns. The most basic way to keep in contact with customers is via email. This can be as simple as sending an automated email after someone buys from you, or it can be more complex, such as sending out personalized emails based on customer behavior.
* Social media. Social media is about sharing content and interacting with people who are interested in what you do. It's a great way to build relationships with potential customers and establish yourself as an industry leader — but it won't necessarily convert those relationships into sales. You need a strategy beyond just posting on social media if you want to turn followers into buyers.
* Blogging. Blogging is one of the best ways to build credibility among potential customers and establish yourself as an expert in your field — which will help when it comes time to pitch products or services at higher price points down the road. But if all you're doing is posting content without responding to comments or engaging with readers, then there's little point in blogging.
Here are three strategies for keeping staying connected with customers:
* Email marketing campaigns. The most basic way to keep in contact with customers is via email. This can be as simple as sending an automated email after someone buys from you, or it can be more complex, such as sending out personalized emails based on customer behavior.
* Social media. Social media is about sharing content and interacting with people who are interested in what you do. It's a great way to build relationships with potential customers and establish yourself as an industry leader — but it won't necessarily convert those relationships into sales. You need a strategy beyond just posting on social media if you want to turn followers into buyers.
* Blogging. Blogging is one of the best ways to build credibility among potential customers and establish yourself as an expert in your field — which will help when it comes time to pitch products or services at higher price points down the road. But if all you're doing is posting content without responding to comments or engaging with readers, then there's little point in blogging.