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How to Start Search Engine Marketing on Google
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[QUOTE="Mika, post: 297822, member: 29399"] Search engine marketing can be very effective in generating organic traffic and also sales. However, it is also one of the most expensive advertising methods. The average cost per click on google search is $2. Not all clicks are converted. Therefore, you might be spending a lot of money and small revenue. You also need to bid high amount per click in order to increase the chances of appearing on the paid search listing. If you are paying $2 per click, someone offering $3 per click will have higher chances of appearing for the same search keywords that you are competing for. [/QUOTE]
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