How to Start Search Engine Marketing on Google

[Jasmine]

To start with Search Engine Marketing (SEM), follow these steps:

1. Define your target audience: Know your target audience and their behavior, including their age, location, interests, etc.
2. Research keywords: Identify keywords related to your business and target audience. Use tools like Google AdWords Keyword Planner to research keywords and find the ones with the highest search volume and relevance to your business.
3. Set up a Google Ads account: Google Ads is the most widely used platform for SEM. Sign up for an account and set up your first campaign.
4. Choose your target location: Decide on the location you want to target, such as a specific country or city.
5. Create ad groups: Organize your keywords into ad groups based on their relevance to your business and target audience.
6. Write compelling ad copy: Write clear, concise, and attention-grabbing ad copy that includes your keywords and highlights the benefits of your product or service.
7. Set your budget: Determine how much you want to spend on your SEM campaign and set a daily or monthly budget for your ads.
8. Monitor and adjust: Regularly monitor your campaign and make adjustments as needed to optimize performance and reach your marketing goals.

By following these steps, you can effectively launch your Search Engine Marketing campaign and start driving targeted traffic to your website.

 

[Mika]

Search engine marketing can be very effective in generating organic traffic and also sales. However, it is also one of the most expensive advertising methods. The average cost per click on google search is $2. Not all clicks are converted. Therefore, you might be spending a lot of money and small revenue. You also need to bid high amount per click in order to increase the chances of appearing on the paid search listing. If you are paying $2 per click, someone offering $3 per click will have higher chances of appearing for the same search keywords that you are competing for.

 

[Yusra3]

Use tools such as Google Ads Keyword Planner first to research for the relevant keywords. Set up a Google Ads account, select the campaign type and specify budget. Write quality ads of text optimized for keywords. Locations targets, demographics that match character of your customers. Set up conversion tracking. Populate with smaller ads group, analyzing performance data and discovering what fits and enhancing it. Continuously improve keywords, bids, ad copy and landing pages to lower cost per conversion rate over time. Make full use of Google’s own platform for search marketing.