Jasmine
VIP Contributor
Adword is Google’s ‘pay per click’ advertising program for advertisers. If you want to get your ad also on Google you have to bid on keyword search terms. This bidding is based strictly on how much you can afford.
Before, you start an adword campaign, you need to understand the following things:
1. Keyword: In general, the keywords you choose as per your preference for a given Ad Group are brought into play to target your ads to all potential customers.
2. Campaign: A campaign consists of one or more Ad Groups. The ads in a given ad campaign or adword campaign share the same daily budget that is the amount you are willing to spend, language and the country of targeting, date up to which the ads will run, and distribution options.
Before, you start an adword campaign, you need to understand the following things:
1. Keyword: In general, the keywords you choose as per your preference for a given Ad Group are brought into play to target your ads to all potential customers.
2. Campaign: A campaign consists of one or more Ad Groups. The ads in a given ad campaign or adword campaign share the same daily budget that is the amount you are willing to spend, language and the country of targeting, date up to which the ads will run, and distribution options.