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Brand management
How to perfectly brand your footwear business
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[QUOTE="Jasz, post: 250961, member: 61772"] Nice thread! Let me contribute in this way: Branding is a crucial part of any business. It's the first impression that you make on customers, so it has to be perfect. If you're new to the footwear industry or just starting out, below are some tips on how to perfectly brand your footwear business. 1-Choose a name that represents you as an individual The first step in creating your brand identity is choosing a name for your business. While it's tempting to simply use your own name or personal nickname, this can backfire if you ever want to expand into other markets. For example, if the name "Tim" has been associated with shoes for years, people may think that Timmy's Shoe Company makes children's shoes when they actually sell women's footwear instead. 2-Create a slogan that encapsulates your company values Once you've chosen a name for your business, come up with a slogan that encapsulates what makes it unique and sets it apart from other shoe companies in the area. This can be anything from "The best shoes around" to "We'll give you all we've got." The more unique and original your slogan is, the better chance it will stand out from all the competitors' ads and signage at trade shows. [/QUOTE]
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