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How to Measure the Purchase Intention
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[QUOTE="Ayuba Ernest, post: 253643, member: 70169"] There are many ways to measure purchase intention. Some methods are more accurate than others, but all can be helpful in predicting consumer behavior. One way to measure purchase intention is through surveys. This can be done through online surveys, phone surveys, or in-person surveys. Surveys are generally quick and easy to administer, and they can provide a lot of data. Another way to measure purchaseb intention is through observation. This can be done in a store setting, or through online research. This method is often used in conjunction with surveys, to triangulate data. Yet another way to measure purchase intention is through data mining. This is a more complex method, but it can be very accurate. Data mining involves looking at past purchase data to predict future behavior. All of these methods have their own strengths and weaknesses. The best way to measure purchase intention is to use a combination of all three methods. This will give you the most accurate data, and help you make the best predictions about consumer behavior. [/QUOTE]
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