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How to make your business stand out from the crowd
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[QUOTE="Holicent, post: 286322, member: 76163"] [FONT=Verdana]A unique business has a unique product or service, enjoys a competitive advantage over its competitors, and has an appealing image to consumers. For example, you might argue that Apple computers are one of the most innovative companies in the world because they are always trying something new and different. They make their own software for their computers, which is not like other computers on the market. Their products are so innovative that they have become an iconic symbol of American technology and design. But there are other companies that have similar products but are not considered innovative. The same holds true for businesses that have a competitive advantage over their competitors by offering better prices or more efficient services than competitors can offer. For example, if you own a car dealership, then it would be difficult for another car dealership to compete with you unless they offered lower prices than yours did or had better customer service than yours did (for example, if they gave free oil changes). [/FONT] [/QUOTE]
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