How to Generate Sales and Leads Through Email Marketing

Mika

VIP Contributor
You will see most of the marketers are doing cold calling, spamming the customers with ads, promotional materials, emails, social media posts, etc. Customers, on the other hand, are burning out with all these promotional materials and ads.

As a marketer, you need to become a leader for your customer instead of begging for customers.

You need to stop begging for sales.

You need to stop sending newsletters that are nothing but product catalogs. Subscribers hate those emails

So, how do you actually do email marketing?

Send one super-simple email that tells a story, a story designed to help them, solve their problem, and entertain them, so that you end up becoming a trusted authority in their inbox.

Establish trust and your email will no longer land in the spam folder, your email will have a high conversion rate.

Consider building friendships with your customers, once you are friends, you can start selling. When you are friends, they will trust your products.
 

Jasz

VIP Contributor
Email marketing is a great way to build an audience and cultivate relationships with your customers. But if you're not careful, you may end up on the wrong side of the spam folder.
Here are more tips for staying out of spam and getting your emails opened:
1. Make sure your emails have the subject lines your customers are looking for.

2. Don't send duplicate or similar emails in a row.
3. Provide something of value in each email that will make your customers want to open it.
4. Avoid using all caps, exclamation points, or strange characters in your subject line, as they tend to look spammy.

5. Try to keep your emails under 600px
wide, as this will allow them to be read across more devices without having to scroll horizontally on a mobile screen.

6. Use an email service provider (like MailChimp) that makes it easy for people who sign up without reading all the fine print—or engaging with an actual human—to unsubscribe from your list immediately and easily if they change their mind later!

7. Send emails at times when recipients are most likely to open them (like early in the morning or late afternoon).

8. Keep it short and sweet.
8. Make it personal and human.
 

Setho

VIP Contributor
You should know that generating leads and generating serious when it comes to email marketing at two different things all together . You first of all you need to generate leads first of all before you are going to devise a strategy to make people to buy from you.

You do not want to make any mistake because email marketing is something specific so designing a sales funnel or an on-board funnel is something that I am going to highly advise. You might decide to start with giving away a free product in exchange for their email address . Anybody who signs up is going to be immediately enrolled for a three or four email sequence trying to tell them exactly what your business is all about .

This is when generating sales leads is not going to come into place where you are going to try to convince them why they should buy from you . This can be trying to tell them that your product has the most superior quality or has added benefits attached to it that cannot be found with your competition . Doing this is definitely going to increase your chances of making more sales significantly.
 

Jasmine

VIP Contributor
Before you can do email marketing, you need an email list. Your email list should contain emails of people who actually like your products and services, and the list should be produced from voluntary subscription. In other words, when you want to do email marketing, you need to build email list from people who voluntarily signed up to your email service or willingly gave you their email and these people are also your ideal customers. For example, if you want to sell games, you need to build email list from the people who are actually into gaming, and who are subscribe to your service willingly. People will subscribe to your service willingly only when you are offering valuable product and service. People are not fool to subscribe to the businesses and individuals just to get information on the product they are selling, they will sign up only when they are getting something of value.
 

travissimons

New member
Email marketing is a great way to build an audience and cultivate relationships with your customers. But if you're not careful, you may end up on the wrong side of the spam folder.
Here are more tips for staying out of spam and getting your emails opened:
1. Make sure your emails have the subject lines your customers are looking for.

2. Don't send duplicate or similar emails in a row.
3. Provide something of value in each email that will make your customers want to open it.
4. Avoid using all caps, exclamation points, or strange characters in your subject line, as they tend to look spammy.

5. Try to keep your emails under 600px
wide, as this will allow them to be read across more devices without having to scroll horizontally on a mobile screen.

6. Use an email service provider (like MailChimp) that makes it easy for people who sign up without reading all the fine print—or engaging with an actual human—to unsubscribe from your list immediately and easily if they change their mind later!

7. Send emails at times when recipients are most likely to open them (like early in the morning or late afternoon).

8. Keep it short and sweet.
8. Make it personal and human.

The most difficult task is establish relationships with people intrested in a niche and make them subscribe to your email list.
even in facebook groups , instagram, Reddit, etc it's always difficult get people from Tier 1 countries like United States or Canada to subscribe to your list. Sometimes need 5 posts in facebook to get only 1 subscriber to email list.
What is the easiest way to find people in mass that could likely to subscribe to a specific email list in order to get hundreads of subscribers every day?
It's paid ads from social networks the easiest way or there is any other ways out there?
 
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