Jasz
VIP Contributor
The way you describe your business is important because it will help people understand how you operate. The more they know about your business, the more likely they are to trust it.
You should begin by explaining what your business does. You can use words such as "provides" or "supports" or "excels at." These are all great ways to describe what you do without getting too technical.
Next, you'll want to explain who your customers are and how they benefit from using your services or products. If possible, include a few examples of how other businesses have benefited from using your company's products or services. You don't have to provide every detail about every customer; just include enough information for someone reading this piece to understand why they would want to work with you.
Finally, talk about why people should choose your company instead of another company in the same industry. This is where things get more complicated and personal; there's no need to go into details unless someone asks specifically about something specific like pricing or payment methods (though these are good places to start).
You should begin by explaining what your business does. You can use words such as "provides" or "supports" or "excels at." These are all great ways to describe what you do without getting too technical.
Next, you'll want to explain who your customers are and how they benefit from using your services or products. If possible, include a few examples of how other businesses have benefited from using your company's products or services. You don't have to provide every detail about every customer; just include enough information for someone reading this piece to understand why they would want to work with you.
Finally, talk about why people should choose your company instead of another company in the same industry. This is where things get more complicated and personal; there's no need to go into details unless someone asks specifically about something specific like pricing or payment methods (though these are good places to start).
