Jasz
VIP Contributor
Brand guidelines are a set of rules that help you maintain the integrity of your business or organization. They help you and your team be consistent when using your logo, colors, typography and other elements that make up your visual identity. Here's how to create brand guidelines for clients:
Establish a style guide
A style guide is a collection of all the information related to your brand. It includes colors, fonts, logos and any other aspect of design that needs to be kept consistent across all materials. The style guide can be as simple as a few pages with illustrations or as complex as an online repository with multiple pages of documentation that can be edited by staff members.
When creating a style guide for clients, start by looking at their current branding materials websites, social media profiles, marketing collateral, and take note of what works well and what could use improvement. Make sure you have a solid understanding of your own brand before creating guidelines for someone else’s brand.
Establish a style guide
A style guide is a collection of all the information related to your brand. It includes colors, fonts, logos and any other aspect of design that needs to be kept consistent across all materials. The style guide can be as simple as a few pages with illustrations or as complex as an online repository with multiple pages of documentation that can be edited by staff members.
When creating a style guide for clients, start by looking at their current branding materials websites, social media profiles, marketing collateral, and take note of what works well and what could use improvement. Make sure you have a solid understanding of your own brand before creating guidelines for someone else’s brand.
