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Brand management
How to Create Brand Awareness
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[QUOTE="Irina Bodan, post: 299914, member: 96315"] Every memorable brand has a personality. You look at them and identify the elements and attributes that set them apart in customers’ minds. From Apple’s classy, trendy and artistic design to Coca-Cola’s cheerful personality to Mercedes’ elegant, expensive and luxurious image, all of these factors contribute greatly to making companies stand out and be remembered by consumers. Ascribing personality to your brand can come naturally because of how customers perceive your brand, but you can also highlight desirable traits. Through the design of your website, the graphics and materials on it, and your advertising, you can create a personality that will attract customers and help distinguish your brand. Customers get to know you through your characteristics. [B]Online brand development is an ongoing process that familiarizes customers with your offerings, your values, and how you can make a difference in their lives.[/B] Customers are not only impressed with your products but also with you because your brand identity evokes positive emotions. And that includes product packaging; YES, according to research, most customers are attracted to pretty packaging, which is much better if it’s custom-made. Numerous organizations, such as RXD, now offer endless custom brand packaging services. [/QUOTE]
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