How to create artificial demand for a product?
A step-by-step guide with practical tips Let's say you have a product.
You need to convince your target audience that your product is the best. (This guide can be transferred to any other product, but we will try to compile it on a watch for young people.)
Let's imagine that there is a certain group of people. They don't even think about buying your product, but they will surely have some kind of opinion leader. An opinion leader is a public person, whose thoughts and actions are followed by quite a few people. These can be Hollywood stars and beauty bloggers on YouTube. The important thing is that they appear to this group of people as some kind of demigods.
What the leader consumes is what the entire group of followers wants. Find these people in your area and offer them barter. But the higher the leader's level, the more needs he has. You can just provide your product, and the leader will be glad to have the opportunity to review it, and someone will demand 50 tr. just for the mention.
After this stage, you can start creating a wave of artificial consumption of the product. Find several popular communities, Instagram profiles in your city. Generate as much photo content as possible and distribute as fast as you can. An uninterested person should be interested in "why is everyone consuming this product and I am not?"
It should look like one day half of the city's residents started using your product. Remember the photo of the queue outside the first McDonald's? People didn’t really know what hamburgers were.
In addition to photo content, you need to attend to video content. You ask "how"? For example, if you sell cosmetics, it makes sense to find a professional, well-known make-up artist and offer him your product.
You need to sell not just a product, but also a certain status, lifestyle and lifestyle. Whenever possible, create beautiful lookbooks for your product. The shooting should not be an overview of the technical characteristics, but the emotions from the product. Your model should actually sparkle with them. People want to be successful, and you give them this opportunity.
To summarize, you need to create some value in the eyes of your target audience and invite local influencers to share that value.