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How to create an integrated website marketing strategy
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[QUOTE="Jasz, post: 297644, member: 61772"] An integrated website marketing strategy involves combining various tactics to promote your website and drive traffic, leads, and sales. Here are the steps to creating an effective integrated website marketing strategy: Define your target audience: Understand who your ideal customer is, their needs, and how they search for products or services like yours. Conduct a website audit: Evaluate the current performance of your website, including its design, functionality, content, and search engine optimization (SEO). Set goals and KPIs: Define clear, measurable goals and key performance indicators (KPIs) to track your progress and success. Develop a content marketing plan: Create valuable and relevant content that speaks to your target audience and positions your brand as an expert in your field. Optimize for search engines: Use keyword research and on-page optimization techniques to improve your website's search engine ranking and visibility. Leverage social media: Use social media platforms to promote your content, engage with your followers, and drive traffic to your website. Utilize email marketing: Build an email list and create targeted email campaigns to engage with your subscribers and drive sales. Analyze and refine: Regularly track and analyze your website's performance and make adjustments as needed to optimize and improve your marketing efforts. By following these steps and incorporating a variety of tactics, you can create a comprehensive, integrated website marketing strategy that drives results and helps you achieve your business goals. [/QUOTE]
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