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How to create a professional brand online ?
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[QUOTE="Yusra3, post: 335168, member: 31907"] Crafting a professional personal brand online is key for career success today. Follow these tips to shape your reputation and stand out: - Choose a consistent profile photo across platforms. Opt for a clear, high-quality headshot that conveys trust and competence. Keep background neutral. - Customize your LinkedIn profile headline. Use key terms and strengths to summarize who you are as a professional in an engaging tagline. - Expand your LinkedIn summary. Share your background, skills, accomplishments and goals. Outline how you deliver value. - Showcase expertise on a portfolio website. Curate projects, testimonials, publications and press mentions on a personal site. - Be thoughtful on social media. Maintain a professional presence by being engaging but not controversial or overly personal. - Publish professional content. Build authority by sharing your insights through blogging, speaking engagements, webinars and podcasts. - Network strategically. Attend conferences and industry events. Connect meaningfully with others on social media and LinkedIn. - Collect professional recommendations. Request references on LinkedIn from managers, colleagues, clients and mentors highlighting your skills. - Join industry organizations. Getting involved with associations and groups expands your network and showcases your leadership. - Monitor your search engine results. Conduct periodic searches to manage what shows up about you online. Claim and optimize profiles. With a disciplined approach, you can shape how recruiters, employers and colleagues perceive you online and position yourself as an industry leader. [/QUOTE]
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