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How to create a content marketing strategy
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[QUOTE="Mika, post: 298499, member: 29399"] A content marketing strategy is a plan for creating and sharing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Determining the characteristics, behaviors, and pain points of your ideal customer is the most important strategy that you should never miss. You also need to determine what you want to achieve with your content marketing, such as increased brand awareness or lead generation. The third most important thing is choosing channels for content distribution. Decide on the channels you will use to distribute your content, such as your website, social media, email, etc. Also, develop a variety of content formats, such as blog posts, infographics, videos, etc., to attract and retain your target audience. [/QUOTE]
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