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How to Choose The Right Prospects as Your Buyers Persona
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[QUOTE="Shaf, post: 267339, member: 25467"] Indeed, finding out if the people you want to target as customers are a right fit for your product or service can both make you more money and save you money. Once they are convinced that what you have is exactly what they need to solve their problem, you are right on track. A lot of small businesses though do not spend time on finding the ideal customer persona for their products. There are simple and complex ways to do that, but even a simple method will help you eliminate those who won't be a fit for what you have. You can use any of the three steps above to do so. Another one is by listening to your competition's customers. Observe them to see the type of people who go to them and what their complains are. You can also find your ideal clients by asking people around you, family and friends what they think. Sometimes, a second view gives you more information and is usually less biased. [/QUOTE]
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How to Choose The Right Prospects as Your Buyers Persona
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