Mika
VIP Contributor
It does not matter what you are doing (blogging, vlogging, selling online, affiliate marketing, etc.), what actually matters is what niche you have chosen. In order to grow your brand, market your business, generate sales, and grow followers, you need a niche and more specific your niche is better will be the result.
A niche can be what you are selling as well as where you are trying to sell. A niche can be a very narrow market as well as a broad market.
One strategy that a lot of businesses use in terms of developing a niche is they start selling almost anything and after some time they find out what is working for them and they start focusing on it.
Another popular strategy is to look at the market and find out what is in demand but not in supply.
The third method is to promote a lifestyle, instead of the product itself. IN doing so the companies are not targeting the niche, they are actually targeting people who they believe can be influenced.
A niche can be what you are selling as well as where you are trying to sell. A niche can be a very narrow market as well as a broad market.
One strategy that a lot of businesses use in terms of developing a niche is they start selling almost anything and after some time they find out what is working for them and they start focusing on it.
Another popular strategy is to look at the market and find out what is in demand but not in supply.
The third method is to promote a lifestyle, instead of the product itself. IN doing so the companies are not targeting the niche, they are actually targeting people who they believe can be influenced.