How to Build Your Business Brand With Logo

Mika

VIP Contributor
Building your business brand starts with promoting your business name. People may easily remember your business name if they can associate it with pictures, diagrams, etc. That’s where the logo comes in place. In order to build your brand, you need to be very careful about the kind of logo you use.

Your logo should not look like something that is already popular. (Do not copy other logos)

Your logo should be unique that people can easily identify.

Your logo should use commonly identifiable objects related to your business (for instance a logo for a restaurant can use a knife and fork)

Use bright colors on your logo because bright colors can easily attract customers.

Try to be creative with your logo by using a mascot, abstract figures, pictograms, monograms, text, etc. Red Bull has two bullfighting (pictograms), Chicago Bulls (basketball team) has a mascot of a bull as a logo, Pepsi has an abstract logo, and Google has a text logo.
 
Top