Etini
Valued Contributor
There are as it is many measures that a brand can undertake to boost it's SEO rankings. One of such is E. A. T. The acronym represents Expertise, Authoritativeness and Trustworthiness. All of these can be very valuable tools to boost SEO. Web crawlers place a premium value on this in contents. How can you build this multi faceted variable with your contents to help boost the SEO of your brand or site? Below are some measures
1) Create deep contents: When you are creating contents for your brand or site, make sure that the content is comprehensive enough highlighting all major talking points in the subject matter.
2) Accuracy of contents: You start to lose it when there are misrepresentations in your contents. Before you post any fact, make sure to verify it as irrefutable before you publish.
3) Fresh perspectives to your contents: Stop creating cliche contents. Make sure your contents add real value to the target audience by providing fresh insights and new learnings.
4) Always make contents in different formats to appeal to the different varieties of target audience.
With these tips, you would use contents to demonstrate Expertise, Authoritativeness and Trustworthiness to help build your visibility on search engine results.
1) Create deep contents: When you are creating contents for your brand or site, make sure that the content is comprehensive enough highlighting all major talking points in the subject matter.
2) Accuracy of contents: You start to lose it when there are misrepresentations in your contents. Before you post any fact, make sure to verify it as irrefutable before you publish.
3) Fresh perspectives to your contents: Stop creating cliche contents. Make sure your contents add real value to the target audience by providing fresh insights and new learnings.
4) Always make contents in different formats to appeal to the different varieties of target audience.
With these tips, you would use contents to demonstrate Expertise, Authoritativeness and Trustworthiness to help build your visibility on search engine results.
