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Brand management
How to build a strong brand- The Guinness Example
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[QUOTE="cmoneyspinner, post: 294783, member: 25593"] The key to building your brand is starting and staying! You noted that Guinness has been around for 250 years. Fortunatly, you don't have to be around for that many years. But you do have to be around long enough to establish a track record. I've heard that within the first 5 years, anybody who starts any business will know if they have staying power. And if you have "staying power", then you most certainly can work diligently on buidling your brand name. The key in my last statement is "diligently". You have to be diligent, along with detemined and consistent in the high quality of whatever it is that you offer. [/QUOTE]
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How to build a strong brand- The Guinness Example
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