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Brand management
How to build a strong brand- The Guinness Example
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[QUOTE="IB D, post: 294780, member: 94818"] When I see their adverts during EPL matches, I am always wowed by the sheer creativity they display in their adverts. That's to tell you that if that is just an advert, what goes into production is too class. I respect the Guinness brand so much. And they are sensitive enough not to joke with Corporate Social Responsibility You feel their presents accross communities in Africa. Truly, the example of Guinness Inc is worth emulating. I hardly hear that they are involved in any scandal or fight. Their staff are well rrnumerrayed. I have never heard strike in Guineas before. Hats off to them. [/QUOTE]
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How to build a strong brand- The Guinness Example
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