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Brand management
How to build a strong brand- The Guinness Example
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[QUOTE="Etini, post: 294343, member: 90141"] The quality of its products is one of the main reasons for the brand's sustainability. The use of high-quality ingredients, strict adherence to traditional brewing methods, and a commitment to consistency in taste and appearance are key factors that have contributed to the brand's longevity. I have entered a guiness brewery before and I have to say that you would be amazed by the state of the art facilities that are available there. This company is committed to quality at all levels. I also heard that the company pays it's staff very well. I am sure you can't get that kind of creativity with poor pay. [/QUOTE]
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How to build a strong brand- The Guinness Example
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