How to Build a Brand Through a Brand Ambassadors?

[Jasmine]

Let me begin with one simple question.

If you want to drink a cold drink, would you choose Coca Cola or XYZ Cola?

Well, you would of course choose Coca Cola because it is a well known brand.

Now, let me ask you another question.

Let’s assume that XYZ Cola is promoted by Tom Cruise or Ronaldo. What would you buy Coca Cola or XYZ Cola? You might perhaps want to try XYZ Cola because you already know how Coca Cola tastes and want to experiment with XYZ Cola.

This is called branding. You chose Coca Cola over XYZ Cola in the first case because it is a big brand, but in the second case you are willing to try XYZ Cola because you are a fan of the brand ambassador. And you believe that the brand ambassador promoting the product will never promote bad product.

Branding is very important marketing strategy to reach out the potential customers, build trust among your potential customers, penetrate the target market, generate sales, and earn revenue.

Lifestyle marketing is one of the most important aspects of building your branding. Lifestyle marketing uses brand ambassadors to promote and market the products. When you are doing lifestyle marketing, you are not just promoting the products, you are promoting the lifestyle of the brand ambassadors.

 

[Jasz]

Nice post! Short and concise.
Brand ambassadors are an essential part of every successful marketing campaign. Through the social media, brand ambassadors can become the face of your brand, share a genuine experience and bring attention to products, services or anything else that you want to promote.


Social media marketing is the essential method of communication and advertising for all businesses today to promote their products and services. When done correctly, it can be extremely beneficial for building a brand. Individuals who have a great brand image, like Floyd Mayweather Jr, Ronaldo and Messi are perfect examples of how to build a brand through utilizing a brand ambassador.



A brand ambassador will help you to promote your brand because he has a positive relationship with the organization. A brand ambassador can also be employed to provide goodwill and implement a corporate philosophy, which instills confidence in potential and current customers. If you are planning on starting a business or expanding your business, then do consider hiring a brand ambassador as they can really help grow your business/brand.

 

[Alexandoy]

I agree with this post because we know that an endorser sometimes can make or break the success of the product. That is the reason why businesses would pay top dollar to a popular endorser. Take for instance tennis. Those professional tennis players who are highly ranked are earning more money from endorsements than from winning tournaments. The world number 1 male player is Novak Djokovic who earns $41 million in a year from the products that he endorsed. He could earn half of that by winning all the big tournaments. Even in other sports, the players are raking in money from endorsements. On the side of business, you cannot hire an endorser if you have no millions for the budget. Endorsers cost money and you also have the problem if your product will be approved by the endorser.

 

[Mika]

When it comes to building a brand, the brand endorser is very important. A lot of companies celebrities, models, actors, musicians, sportsperson to promote their brand. Since the common people easily recognize these personalities, they will notice the product that is being promoted. When they notice the product that is being promoted, people will also consider buying the product. That's how a brand is built, that's how the products are sold, that's how profits are generated. When a new product is launched, the companies will use big personalities to promote the product and build the brand. Even the well-known companies use big personalities to promote their product because they don't want to lose their market share, they do not want to lose their customers. The primary purpose of marketing and advertising is to build a brand and generate sales. Generating sales is the secondary part because when a brand is built, sales will automatically pick up. Building a brand means your potential customers recognize the product. When the potential customers recognize the product, they will perhaps buy the product. Generating sales is important but before you can generate sales, you will have to build a brand, nd the brand ambassadors will help you in this.