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How often should you follow up marketing mails?
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[QUOTE="Jasz, post: 227857, member: 61772"] The answer to this question depends on a lot of things. First, you have to decide when your goal is to follow up by—you may want to aim for the same day, or you may decide it's more appropriate to wait for a week. This depends on how urgent your offer is, and how sensitive the situation is. If you're offering a coupon code that expires in 24 hours, it makes sense that you'd want to get back in touch as soon as possible. If you're reaching out to someone about a job opening, but they're still at their current position, it might be better to let them know that you'll reach out every so often until they're available. Second, consider the goals of each follow-up email. Each one should have a different purpose, and should demonstrate your willingness to take initiative and make things happen without waiting for someone else's action. You can also use these emails to show how much research you've done into the company and its needs—for example, you can send links to relevant articles or ask questions about their current practices. Third, consider sending something other than normal maeketing email. You could give them enticing offer or discount, if you selling a product. [/QUOTE]
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How often should you follow up marketing mails?
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