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How Not to Burn Your Advertising Budget
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[QUOTE="Mika, post: 245917, member: 29399"] Running ads is one of the methods to build your revenue. Running ads is also a way to retain your customers. That's why the big businesses continue to spend a lot of money on advertising, and in fact, advertising is one of the top expenses for all businesses, some businesses even spend more money on ads compared to product development or business development. Excessive advertising might not be very good for consumers because they might be tricked into buying products that are not good, excessive advertising is also not very good for the businesses because it increases their operational costs, resulting in reducing the quality of the product and services. However, there is one platform that ultimately benefits from this advertising business, which is the advertising network. That's the reason why Facebook and Google make hundreds of millions of ad revenue. For a small business owner, it is very necessary to handle advertising properly because you cannot spend as much money for cost per click or cost per milie, or cost per action, as the big businesses are spending. Bug businesses will always outperform you in terms of ad occupancy. Therefore, small businesses should use another form of promotion that is cheper yet effective. [/QUOTE]
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