Mika
VIP Contributor
Manufacturing, finance, accounting, sales, etc. are different business functions. Business cannot exist with these functions. Just like manufacturing or finance, marketing is also one of the business functions. A business does not exist without manufacturing, or finance, the same is the case with marketing. A business will not happen if there is no marketing. In fact, marketing is so important that a business is 25 percent product and 75 percent marketing.
Marketing is not something like you run an ad campaign on Facebook or TV. Boom! Your products start selling. Marketing does not happen in this way, marketing is a systematic approach to build your brand, promote your products, and generate sales. Marketing is also a long term method. You need to constantly run your marketing campaigns to remain afloat in the market. That’s why major brands never stops their advertising campaigns. Why do you think Coca Cola or Red Bull always sponsor events. Do you realize the moment, they stop their marketing campaigns, they will lose their market to Pepsi or Sting.
Marketing is not something like you run an ad campaign on Facebook or TV. Boom! Your products start selling. Marketing does not happen in this way, marketing is a systematic approach to build your brand, promote your products, and generate sales. Marketing is also a long term method. You need to constantly run your marketing campaigns to remain afloat in the market. That’s why major brands never stops their advertising campaigns. Why do you think Coca Cola or Red Bull always sponsor events. Do you realize the moment, they stop their marketing campaigns, they will lose their market to Pepsi or Sting.