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How important is communication in business?
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[QUOTE="Etini, post: 284050, member: 90141"] Communication in business is as important as air in life. You have to constantly communicate with stakeholders to be able to succeed in business. If you don't communicate, you would be doing a lot of things based on assumptions and you might easily assume the wrong thing. You need to create a good communication line between you and your customers. When you communicate with your customers, you get their feelings about your products and that gives you the knowledge on what to keep up and what to discard or improve upon. Also, efficient communication helps your customers and clients to feel like stakeholders in your business. Another set of people you need to communicate effectively with is your staff. Most people don't communicate well with their staff. And this can make the staff to have a bad perception of the top hierarchy. This can adversely affect the efficiency of your business. [/QUOTE]
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