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Brand management
How important is a catchy brand slogan to brand development?
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[QUOTE="Leah Kelvin, post: 345635, member: 106815"] Developing a brand necessitates having a catchy brand slogan for the reason that its being memorable to the target market. One of the reasons is that it helps in creating an unforgettable identity for a company that can be easily recalled, recognized and associated with. Similarly, it enables differentiation from competitors by communicating unique value propositions. Additionally, emotional connection with customers may foster loyalty towards brands through compelling slogans. Finally, catchy slogans are useful as they function as powerful advertising and marketing tools; thereby delivering brand message and values effectively via multiple channels. In summary, a great brand slogan is key in raising awareness about the company’s existence and creating bonds with clients on deeper levels. [/QUOTE]
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How important is a catchy brand slogan to brand development?
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