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Brand management
How important is a catchy brand slogan to brand development?
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[QUOTE="Etini, post: 341200, member: 90141"] Brand slogans are those short phrases that define the service, value or identity of a brand in a nutshell. When choosing a brand slogan, it is important not to choose phrases that are overtly ambiguous, complex and heavy. A brand slogan must be catchy yet has a wholistic message it tries to pass about the brand. I am not in support of a brand slogan that is more than 3 or 4 words long. 1) A catchy brand slogan is sweet and memorable: When your brand slogan is catchy, the target market would easily remember it and relate it with your products and services. 2) A catchy brand slogan is easy even for the uneducated people to understand: A catchy brand slogan is easy for the people to understand it's message without having to crack cryptic codes or have educational qualifications. 3) A catchy brand slogan is easy for people to create emotional connection with: When you have a catchy brand slogan, there is every tendency that it would be a message that people can relate with and easily connect at a personal level. Examples of excellent catchy brand slogans Binance - Exchange the world. Nike - Just do it. MTN Nigeria - Everywhere you go. [/QUOTE]
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How important is a catchy brand slogan to brand development?
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