How good is email marketing?

Yadu

New member
I think Email marketing is an old method to create traffic. Is it out dating? Is Email marketing is a good method for generating traffic to our business nowadays also?
 

Jasz

VIP Contributor
A lot of marketers think that since the rise of social media and other digital platforms, email marketing has become less effective. They might not be wrong, but I don't think they are right either.

Email lists are several emails collected by a business from customers or visitors that would like to participate in their offers, receive future updates about their products or business. This is usually in a digital form and through an Email inbox.
Email is the most effective way to reach out to your customers. There is a high tendency of getting higher click-through rates compared to Facebook and instagram. You can get and engage so many customers, old and new if you know what to do. It makes your work easy.

You can retarget your visitors or those on your lists anytime. This list is yours forever, unlike Facebook, or Instagram ads that attract random targeted visitors only. I mean you can target people within a particular demographic, age, interest, but you cannot retarget the same individuals when the campaign runtime is exhausted.
Email lists help you to send newsletters to your customers, you can congratulate them, check in on them sometimes, and get them to participate in your latest offers. These are not just random persons that come to benefit from what they don't deserve. They are your long term customers.

Another interesting thing is you can work with your email lists or contacts using "Mailchimp '' for free. There are other tools too. You can create campaigns, Automations and landing pages. If not mailchimp, you can also use WhatsApp as your landing page without stress.
Indirectly, I would conclude email marketing can help you make money if you know most of the processes.
 
Yes, email marketing is an ideal approach for those who want leads or buyers on their website. Email marketing has been around for long, it involves the compiling of list (email lists) and then distribution of information. Email marketing is a good and ideal business to start with if you're good at getting email list. Email list can also be bought from list vendors. Before engaging into the email marketing business, one has to have some certain skills needed in order to convince readers into clicking on your link. Here are some of them in summary.

Learn to write convincing post: you should learn great copy writing skills, convincing your audience is one of the best ways of getting a good amount of traffic. Your topic should match your write-up and give reasons why they might wanna click on the link.

Be a good graphic designer: learn some photoshopping skills, a good banner should tell or give a description of what your audience should expect when they click on your link.

Learn how to make email list: an email list is a list of email compiled by an individual or organisation. You can't start email marketing without getting an email list. Learn how to collect vital list or how to create one as this is one of the most important aspect of email marketing.
 

bracknelson

Active member
Email marketing is a powerful tool.
Email newsletters are also the most effective content type for securing and nurturing leads, according to the Content Marketing Institute's 2020 B2C Benchmarks, Budgets, and Trends report.
 

Sodiq

Active member
Hi @Yadu in addition to what has already been discussed above by different posters, Email marketing is unarguably one of the old method of creating traffic and making sales and it is not outdated. Millions of peoples including me still make use of email as a marketing tools to either reach out to prospects, advertising or generating traffic to businesses. Email marketing is good method that can generate traffic to your business. So as an entrepreneur, you should not rule out email marketing because it is essential.

Email marketing is, as the name goes, can be described as the use of email such as custom email, google, yahoo Gmail, Ymail etcetera. to reach out and communicate or transact with customers. Email marketing is well known among other marketing form because sending emails is much easier and cheaper than other forms of marketing. email marketing has proven very successful if done in a rightful way. Email marketing can make it easier and faster for your customers to buy your products and services than any other marketing or sales channel, such as social media marketing, fax and SMS text communications channels.

As an email marketer that want his or her email marketing to reach there potential customers, you must always verify your emails list and send your campaign manually.


 

Mastergp

Verified member
Email marketing is playing an important role in human life when online marketing is being mention, it is mostly for formal and commercial purpose formal others social media means such as Facebook, WhatsApp, telegram etc

Many organization and production are still using email marketing process and it has serve important.
 

bracknelson

Active member
How good is email marketing?

Email marketing is undeniably one of the most efficient means of marketing today. Though it requires a certain level of mastery to be able to create email marketing content that will interest users and prompt them to act, it can be a very powerful way to connect with customers and boost your business.

There are a few key reasons why email marketing is so good.

  • First, email marketing is personal. When you send an email, it’s like you’re sending a message directly to the customer. Unlike other forms of marketing, users can’t ignore an email. They have to at least scroll through it, and if the content is good, they might even click on the links or buy the product.

  • Second, email marketing is cheap. You don’t need a large marketing budget to send out emails. In fact, you can even use free tools to create your email marketing content.

  • Third, email marketing is effective. According to a study by the Direct Marketing Association, email marketing generates an ROI of $38 for every dollar spent. That’s an incredible return on investment!

  • Fourth, email marketing is versatile. You can use email marketing for a variety of purposes, such as announcing new products, sending out special offers, or just connecting with customers.

  • Overall, email marketing is an incredibly effective way to connect with customers and boost your business. If you’re not using email marketing, you’re missing out on a lot of potential sales.
Conclusion

Email marketing is a highly effective way to reach customers and promote your brand. It is a personal way to communicate with customers and can help you build relationships with them. Email marketing can also be an effective way to increase sales and drive traffic to your website.
 

Nite

Valued Contributor
For any brand's marketing strategy, email marketing can play a powerful part. Creating engaging emails can help a company grow and sell more stuff. Effective email marketing tools lets a company craft personalised messages that appeal to their customers interest and helps in engaging with them. There are also free email marketing tools which can be an extremely cost effective way to market your brand. Many professionals think that email marketing is not that effective anymore, but they forget that email marketing will not work if the content of the email doesn't meet with the recipient's interest.

According to Ascend, 80% of corporate failure is because they tirelessly send emails to their recipients. The recipients cancel the email subscriptions as they don't want to receive too many emails. So, it is important to not bombard people's mail accounts, instead send emails with a certain limit. The emails should also be motivating enough to click on them.
 
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