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Search Engine Optimization
How does keyword optimization work?
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[QUOTE="Holicent, post: 293489, member: 76163"] [SIZE=15px][FONT=Verdana]Keyword optimization is the process of choosing the best words for your website. Keywords are usually very specific, such as "toddler shoes", "women's shirts", or "bikes for sale". When you optimize your webpage, you're making it easier for search engines to find it. This is important because search engines like Google, Bing and Yahoo all use keywords as signals that determine which websites they should show in their results. The more search engine friendly your pages are (and the better they are ranked by these engines), the higher in the SERPs they will show up. Google has a number of different ranking factors, but the most important one for SEO is the domain authority. Domain authority is a measure of how well-known a website is in specific categories. It's usually calculated by Google using various data points including volume of backlinks, page authority and social shares. The most important thing to remember about domain authority is that it's not an exact science. It's more like a guideline for how much authority a domain should have in relation to other sites in a particular category. If you have a high domain authority and your site is relevant to the keywords being searched on Google, you will rank higher than if your site doesn't have as much domain authority.[/FONT][/SIZE] [/QUOTE]
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How does keyword optimization work?
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