shehan anthony
Active member
How Does Email Marketing Work?
You can do a lot with email marketing. However, if you're new to the scene, it's critical to understand the fundamentals, such as what email marketing is and how to do it efficiently, as well as how to put up your first email campaign.
With the guidance of our email marketing for beginners tutorial, it's time to take your first steps!
What is the definition of email marketing?
Email marketing is a type of marketing in which people use business emails to create relationships with their customers and sell them items or services.
Keep your audience informed and engaged with your business and its offerings with an efficient email program. It will also assist you in converting window shoppers into consumers and one-time buyers into brand champions.
Despite the fact that email marketing has been around for a long time, it continues to create a high return on investment for thousands of marketers worldwide, making it one of the most effective digital channels.
What are the 11 most important advantages of email marketing?
It's worth studying about the benefits of email marketing before you decide to invest in it. These are 11 of the most important reasons why email marketing is the best option for your digital marketing efforts.
Cost-effective
Let's begin with the most crucial question: how much does email marketing cost?
All you need to operate professional email campaigns is an email list, a basic strategy, and an email marketing software supplier to assist you.
Most professional email service providers, such as GetResponse, have a variety of options depending on the size of your email list (number of subscribers.)
GetResponse, for example, offers a free subscription with up to 5,00 contacts and unlimited sends, as well as crucial tools like email marketing, website builder, web forms, and landing pages.
You'll notice that some are more economical and others are more high-end, like with most marketing products. This is usually tied to the type of audience they're aiming for and the number of features available on the platform.
Later in this article, we'll look at the most popular email marketing services and how to choose one. Sign up for the GetResponse Free plan if you want to practice as you learn. It gives you limited-time access to its premium services on top of its email marketing features, and you don't have to enter your credit card information.
Complete command -
Your email marketing communication is completely under your control.
You can do the following:
create your assets (e.g. web forms, emails, and landing pages)
Choose the type of email marketing campaign you wish to execute, then segment your email list for more accurate targeting.
Personalize your contacts by tagging them.
Create email automation workflows to help you send more targeted emails at the best possible times.
Only your email deliverability is out of your control, but if you follow email marketing best practices and engage your audience properly, you won't have to worry about your emails not making it to the inbox.
When it comes to inbox placement, the Return Path Deliverability Benchmark report estimates that the global average inbox placement is around 83 percent.
Precision
Precision is one of the main advantages of email marketing.
Unlike other marketing channels, when you launch an email marketing campaign, you're only sending it to people you already know and have their contact information.
They found their way there by filling out one of your blog post's contact forms, attending a webinar you hosted, or downloading an ebook you were advertising.
They not only offered you their contact information, but they also showed you what topics they're interested in.
Furthermore, if you use an email marketing solution like GetResponse, you'll have access to a wealth of information that you can use to create even more focused campaigns.
You can target certain segments, such as new subscribers, existing customers, or your most loyal clients, by starting with the basics.
You can target specific email accounts that clicked on your call to action or visited your website but didn't convert when you dive further into the analytical dashboards provided.
You may also do a/b testing campaigns to see which particular parts in your marketing campaign are the most effective.
User-friendliness
It's easy to set up an email marketing campaign.
With intuitive drag-and-drop editors, you can build your email templates, signup forms, and marketing automation processes. These editors are available as independent tools or as part of an email marketing solution.
If design isn't your strong suit, you may quickly build up your first email marketing campaign by using ready-made templates.
The most popular marketing method
According to the DMA and Adobe, most individuals prefer to be contacted by companies and get offers via email rather than other methods.
These research' findings make sense since well-designed marketing emails are relevant and non-intrusive — emails sit in the inbox until subscribers decide when it's time to open and read them. They can also unsubscribe in a few clicks if they no longer want to receive the content.
Users using mobile devices can be reached.
The percentage of emails opened on mobile devices is steadily increasing. Desktop opens account for 45.69 percent of all email opens, followed by mobile opens at 34.31 percent and webmail opens at 20 percent, according to our Email Marketing Benchmarks research.
This implies you can reach out to your clients and sway their purchasing decisions no matter where they are. You can also combine your online and offline marketing efforts, for example, by collecting email addresses at events or while buying in a physical store.
Email is a privately owned media.
Paid, earned, and owned media are the three types of media used in traditional digital marketing strategies. Unless we're talking about sponsored mailings, email is considered owned media. This indicates that your company has complete control over this web channel.
In reality, your email list will grow into your most valuable online marketing asset over time: a vast database of people who want to hear from you.
In contrast to social media, where you cannot control your organic reach, professional email marketing services will ensure that your emails reach practically everyone on your email list. That's why spending too much time on social media is referred to as "building a house on rented ground."
Targeted and personalized communication
During the subscription process, you can collect important information from your contacts and adapt the communication to their requirements and tastes. Based on the data, you may establish categories of customers who share similar characteristics and send them appropriate content that increases client loyalty.
Your subscribers will stay on your list as long as they perceive value in what you're sending them, which is why you can establish a large email list that generates a lot of cash over time.
Results are simple to assess.
Integrating your email marketing software with web analytics tools like Google Analytics can provide you complete control over your email marketing operations. Simply include UTM parameters in your emails and you'll be able to see which email, subject line, or CTA button had the best results.
You may watch user activity on your website after controlling the performance of individual emails in your email marketing tool's statistics panel. Individual email campaigns can have targets specified, conversions tracked, and ROI calculated.
Completely automated
You may create bespoke workflows for your campaigns using marketing automation. Using a drag-and-drop editor to program the communication flow with the available conditions, actions, and filters, you can simply design any type of automated email marketing campaign.
Selecting the Most Effective Email Service Provider
Before we get into the specifics of how to build up a successful email marketing campaign, let's talk about email marketing services and whether or not you actually need one.
So, do you really require the services of an email marketing software provider?
In a nutshell, no.
In principle, you could perform all of the individual tasks on your own, such as creating signup forms, developing email templates, segmenting your audience, and even sending emails, without using any email marketing services.
This method, however, would be both time and resource intensive. Furthermore, most marketers are completely unaware of many technical aspects of email marketing. For example, how to create email templates that look good on a variety of devices and email clients. Or how to deal with bounces and spam complaints while avoiding spam filters' penalties.
The good news is that the majority of popular email marketing platforms come with powerful tools and in-house teams of specialists who can help you launch your marketing emails with ease and confidence.
So, let's take a look at three of the most prominent email marketing software companies and what they have to offer.
GetResponse
That's right, that's us.
GetResponse, like other comparable products, began as an email marketing service and has since developed into an all-in-one marketing solution.
It not only includes all of the tools you'll need to generate and send marketing emails, but it also includes features to help you expand your email list, segment your audience, track your campaigns, and conduct automated campaigns using email automation.
It also allows you to create a company website, engage with your audience via live chats, host webinars, send transactional emails, activate online push alerts, and even send SMS to your contacts.
Highlights:
You can get started with email marketing with this free plan.
To assist you produce and send emails, use email marketing and email automation.
Signup forms, websites, and landing pages can all be used to help you establish an online presence and increase your mailing list.
To reach your audience through various media, use live chats, web push notifications, and SMS.
If you're an ecommerce company that wants to have everything in one place, transactional emails are the way to go.
If you want to sell digital products and build sales funnels, you'll want to use conversion funnels.
Pricing:
GetResponse is a free plan that allows you to store up to 500 contacts and gives you access to the website builder, landing page makers, and signup forms, as well as the basic email marketing services.
The price of the paid plans is determined by the size of your email list and the services you want to use.
For an email list of up to 1,000 members, the basic plan starts at $15 a month.
Plus: an email list with up to 1,000 subscribers starts at $49 a month.
Professional: $99 per month for up to 1,000 subscribers on an email list.
Max: Transactional mailings, migrations, dedicated support, and more are all available with unique pricing.
You can do a lot with email marketing. However, if you're new to the scene, it's critical to understand the fundamentals, such as what email marketing is and how to do it efficiently, as well as how to put up your first email campaign.
With the guidance of our email marketing for beginners tutorial, it's time to take your first steps!
What is the definition of email marketing?
Email marketing is a type of marketing in which people use business emails to create relationships with their customers and sell them items or services.
Keep your audience informed and engaged with your business and its offerings with an efficient email program. It will also assist you in converting window shoppers into consumers and one-time buyers into brand champions.
Despite the fact that email marketing has been around for a long time, it continues to create a high return on investment for thousands of marketers worldwide, making it one of the most effective digital channels.
What are the 11 most important advantages of email marketing?
It's worth studying about the benefits of email marketing before you decide to invest in it. These are 11 of the most important reasons why email marketing is the best option for your digital marketing efforts.
Cost-effective
Let's begin with the most crucial question: how much does email marketing cost?
All you need to operate professional email campaigns is an email list, a basic strategy, and an email marketing software supplier to assist you.
Most professional email service providers, such as GetResponse, have a variety of options depending on the size of your email list (number of subscribers.)
GetResponse, for example, offers a free subscription with up to 5,00 contacts and unlimited sends, as well as crucial tools like email marketing, website builder, web forms, and landing pages.
You'll notice that some are more economical and others are more high-end, like with most marketing products. This is usually tied to the type of audience they're aiming for and the number of features available on the platform.
Later in this article, we'll look at the most popular email marketing services and how to choose one. Sign up for the GetResponse Free plan if you want to practice as you learn. It gives you limited-time access to its premium services on top of its email marketing features, and you don't have to enter your credit card information.
Complete command -
Your email marketing communication is completely under your control.
You can do the following:
create your assets (e.g. web forms, emails, and landing pages)
Choose the type of email marketing campaign you wish to execute, then segment your email list for more accurate targeting.
Personalize your contacts by tagging them.
Create email automation workflows to help you send more targeted emails at the best possible times.
Only your email deliverability is out of your control, but if you follow email marketing best practices and engage your audience properly, you won't have to worry about your emails not making it to the inbox.
When it comes to inbox placement, the Return Path Deliverability Benchmark report estimates that the global average inbox placement is around 83 percent.
Precision
Precision is one of the main advantages of email marketing.
Unlike other marketing channels, when you launch an email marketing campaign, you're only sending it to people you already know and have their contact information.
They found their way there by filling out one of your blog post's contact forms, attending a webinar you hosted, or downloading an ebook you were advertising.
They not only offered you their contact information, but they also showed you what topics they're interested in.
Furthermore, if you use an email marketing solution like GetResponse, you'll have access to a wealth of information that you can use to create even more focused campaigns.
You can target certain segments, such as new subscribers, existing customers, or your most loyal clients, by starting with the basics.
You can target specific email accounts that clicked on your call to action or visited your website but didn't convert when you dive further into the analytical dashboards provided.
You may also do a/b testing campaigns to see which particular parts in your marketing campaign are the most effective.
User-friendliness
It's easy to set up an email marketing campaign.
With intuitive drag-and-drop editors, you can build your email templates, signup forms, and marketing automation processes. These editors are available as independent tools or as part of an email marketing solution.
If design isn't your strong suit, you may quickly build up your first email marketing campaign by using ready-made templates.
Life time free plan upto 500 suscribers unlimited emails landing page signup today
The most popular marketing method
According to the DMA and Adobe, most individuals prefer to be contacted by companies and get offers via email rather than other methods.
These research' findings make sense since well-designed marketing emails are relevant and non-intrusive — emails sit in the inbox until subscribers decide when it's time to open and read them. They can also unsubscribe in a few clicks if they no longer want to receive the content.
Users using mobile devices can be reached.
The percentage of emails opened on mobile devices is steadily increasing. Desktop opens account for 45.69 percent of all email opens, followed by mobile opens at 34.31 percent and webmail opens at 20 percent, according to our Email Marketing Benchmarks research.
This implies you can reach out to your clients and sway their purchasing decisions no matter where they are. You can also combine your online and offline marketing efforts, for example, by collecting email addresses at events or while buying in a physical store.
Email is a privately owned media.
Paid, earned, and owned media are the three types of media used in traditional digital marketing strategies. Unless we're talking about sponsored mailings, email is considered owned media. This indicates that your company has complete control over this web channel.
In reality, your email list will grow into your most valuable online marketing asset over time: a vast database of people who want to hear from you.
In contrast to social media, where you cannot control your organic reach, professional email marketing services will ensure that your emails reach practically everyone on your email list. That's why spending too much time on social media is referred to as "building a house on rented ground."
Targeted and personalized communication
During the subscription process, you can collect important information from your contacts and adapt the communication to their requirements and tastes. Based on the data, you may establish categories of customers who share similar characteristics and send them appropriate content that increases client loyalty.
Your subscribers will stay on your list as long as they perceive value in what you're sending them, which is why you can establish a large email list that generates a lot of cash over time.
Results are simple to assess.
Integrating your email marketing software with web analytics tools like Google Analytics can provide you complete control over your email marketing operations. Simply include UTM parameters in your emails and you'll be able to see which email, subject line, or CTA button had the best results.
You may watch user activity on your website after controlling the performance of individual emails in your email marketing tool's statistics panel. Individual email campaigns can have targets specified, conversions tracked, and ROI calculated.
Completely automated
You may create bespoke workflows for your campaigns using marketing automation. Using a drag-and-drop editor to program the communication flow with the available conditions, actions, and filters, you can simply design any type of automated email marketing campaign.
Selecting the Most Effective Email Service Provider
Before we get into the specifics of how to build up a successful email marketing campaign, let's talk about email marketing services and whether or not you actually need one.
So, do you really require the services of an email marketing software provider?
In a nutshell, no.
In principle, you could perform all of the individual tasks on your own, such as creating signup forms, developing email templates, segmenting your audience, and even sending emails, without using any email marketing services.
This method, however, would be both time and resource intensive. Furthermore, most marketers are completely unaware of many technical aspects of email marketing. For example, how to create email templates that look good on a variety of devices and email clients. Or how to deal with bounces and spam complaints while avoiding spam filters' penalties.
The good news is that the majority of popular email marketing platforms come with powerful tools and in-house teams of specialists who can help you launch your marketing emails with ease and confidence.
So, let's take a look at three of the most prominent email marketing software companies and what they have to offer.
An all-in-one online marketing software to grow your business
GetResponse
That's right, that's us.
GetResponse, like other comparable products, began as an email marketing service and has since developed into an all-in-one marketing solution.
It not only includes all of the tools you'll need to generate and send marketing emails, but it also includes features to help you expand your email list, segment your audience, track your campaigns, and conduct automated campaigns using email automation.
It also allows you to create a company website, engage with your audience via live chats, host webinars, send transactional emails, activate online push alerts, and even send SMS to your contacts.
Highlights:
You can get started with email marketing with this free plan.
To assist you produce and send emails, use email marketing and email automation.
Signup forms, websites, and landing pages can all be used to help you establish an online presence and increase your mailing list.
To reach your audience through various media, use live chats, web push notifications, and SMS.
If you're an ecommerce company that wants to have everything in one place, transactional emails are the way to go.
If you want to sell digital products and build sales funnels, you'll want to use conversion funnels.
Pricing:
GetResponse is a free plan that allows you to store up to 500 contacts and gives you access to the website builder, landing page makers, and signup forms, as well as the basic email marketing services.
The price of the paid plans is determined by the size of your email list and the services you want to use.
For an email list of up to 1,000 members, the basic plan starts at $15 a month.
Plus: an email list with up to 1,000 subscribers starts at $49 a month.
Professional: $99 per month for up to 1,000 subscribers on an email list.
Max: Transactional mailings, migrations, dedicated support, and more are all available with unique pricing.
