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How Do You Segment an Email List?
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[QUOTE="Ganibade, post: 309473, member: 50186"] You can send more tailored and pertinent emails to the list subscribers when you segment your email list. As a result, you'll see fewer unsubscribes and a higher return on your investment. Modern consumers are wise. Prior to taking any action, they conduct their research. They are all too willing to leave you and join your rivals if necessary since they are aware of who you are up against. The ease with which they can alter their course is growing every day as a result of the world economy in which we now find ourselves. Any slight can seem like a big deal. You must compete somehow, even if it isn't always on price. Competing on value can help you become the customer's first choice. Aids in Making Your Messages More Focused When you are aware that someone on your list has already done some action, such as downloading your lead magnet or making a purchase, you can concentrate on sending them very targeted emails that not only cover the purchase they just made but also the next actions they can take. Improved Sales You can make your list members feel unique by sending them additional communications that are pertinent to them. The crucial "know, like, trust" link will then start to form as a result of this. As a result, your sales will rise. Boost conversion rates It makes no difference if your goal is to close a deal, recruit participants for a contest, or gain followers on social media. More conversions overall will result from a more targeted list. [/QUOTE]
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How Do You Segment an Email List?
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