Menu
Home
Advertise
Forums
Search forums
What's new
Unread posts
New articles
New article comments
Latest activity
Earn Money
Money apps
Passive Income
Paid Survey
Forex
Stock
Real estate
Paid to write
Social Media Earning
Review Website/Apps
Crytocurrency
Bitcoin (BTC)
Ethereum (ETH)
Crypto Exchange
Mining
Crypto Faucet / Airdrops
Binance
Business
Business strategy
Funding a business
Marketing
Digital Marketing
Social media marketing
Email marketing
Brand management
Personal Finance
Money Saving
Retirement
Personal loan
Savings for Students
Debt help
Tax relief
Insurance
Car Insurance
Life Insurance
Liability Insurance
Home Insurance
Health Insurance
Disability Insurance
FAQ
Log in
Register
What's new
Search
Search
Search titles only
By:
Search forums
Menu
Log in
Register
Install the app
Install
Home
Forums
Money Making Forums
Marketing Forums
How DMPs Work in ADs Campaigns
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
[QUOTE="Jasz, post: 246851, member: 61772"] Data Management Platforms, or DMPs, are used by advertisers to more effectively target their ads. They collect information about the user's online activity, such as what websites they visit, what content they consume and how long they spend on each site. The advertiser can then use this data to serve up ads that are more relevant to the viewer's interests and needs. For example, if a user has been looking at a number of articles on home remodeling projects, an advertiser might choose to show them an ad for home renovation supplies. It's important to note that this is not done without consent from the individual; users must agree to allow their data to be collected by DMPs before any information can be collected or used for targetingnon-buyers. A DMP aggregates user data from different sources and provides advertisers with access to that information, allowing them to better understand the kind of people they're reaching with their ads. It's a way for advertisers to make sure that their ad dollars are being spent on the right people, people who are most likely to convert into customers. The DMP collects data from several sources, including cookies, pixel tags, website visits, social media activity, email marketing programs (like MailChimp), and even offline data like credit card purchases. This allows the DMP to collect information about how users interact with brands' websites or apps, and whether or not they purchase something after seeing an advertisement online or mobile device. Then it can use this information to inform future campaigns so that those ads are more likely to be seen by potential buyers than non-buyers. [/QUOTE]
Insert quotes…
Verification
Post reply
Home
Forums
Money Making Forums
Marketing Forums
How DMPs Work in ADs Campaigns
Top