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How did the rapid technological developments revolutionize marketing?
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[QUOTE="Holicent, post: 244926, member: 76163"] [FONT=Verdana] The rapid technological developments have revolutionized marketing. Marketing strategies have changed drastically with the advent of new technologies. The internet, social media and smartphones have made it possible for brands to reach their customers directly and effectively. The internet has enabled marketers to offer personalized services to their customers. This can be done through websites where customers can search for information and buy products online. A good example is Amazon which offers an expansive range of products and provides customer reviews on each product so that customers are able to make informed decisions before buying anything. Social media has also revolutionized marketing by making it possible for companies to interact directly with their consumers through blogs, forums and Twitter chats. For example, Coca-Cola organizes Twitter chats where consumers can ask questions about its products and interact with other consumers who have similar interests. This helps the company build trust among its customers by allowing them to see that it values their opinions and listens carefully when they speak up about what they want from their products or services. The advent of smartphones has enabled marketers to reach out directly to consumers using mobile applications such as Instagram or Snapchat.[/FONT] [/QUOTE]
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