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Brand management
How data analytics play into strong brand management decisions
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[QUOTE="Yusra3, post: 302274, member: 31907"] Data analytics can be used in brand management decisions in a variety of ways. First, analytics can help you identify the best areas of your business that you should focus on. For example, if you're trying to decide what kind of environment your team should be working in, analytics can help to show you which aspects of your business are most important for producing results. This will give you an idea of where your employees should spend their time and effort, which will help them do their jobs better and more efficiently. Second, analytics can provide insight into how well certain campaigns work and how certain campaigns could be improved. For example, if someone has been running a campaign on social media for months without seeing any results from it, analytics might be able to show why that is happening and suggest new strategies for improving results. This could save money by not having to run adverts or try other methods that may not work as well as expected. Thirdly, analytics can help companies make decisions about what products they should offer in the future based on current demand trends (such as whether there's too much demand for a particular type). This can mean saving money by not having to manufacture anything unnecessarily (or at least making sure that it's going to sell), [/QUOTE]
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